#efaontoday – Endometriosis Awareness Turning Today Show Plaza Yellow!

March 5, 2015, New York, NY – Join the Endometriosis Foundation of America (EFA) as part of “Worldwide EndoMarch” on March 28th as they turn the TODAY Show Plaza yellow to raise endometriosis awareness.

“We’re going to make some noise and raise awareness about endometriosis,” said Theresa Davidson, EFA Managing Director. “So grab a yellow shirt and meet us at the plaza for #EFAonTODAY.”

A public health crisis, endometriosis affects one in 10 women of childbearing age – as many as 176 million women and adolescent girls worldwide – and is one of the three leading causes of infertility. This burden leads to an annual societal cost in excess of $110 billion in the US alone. 

“Women often suffer silently with this disease and we need to change this. While this is one of the most treatable diseases, it remains one of the least treated,” said Dr. Tamer Seckin, co-founder of the EFA with his patient, Padma Lakshmi, Emmy Award winning host of “Top Chef. “This is a misunderstood; often misdiagnosed disease, which is not discussed nearly enough for a change to happen.”

“I agree,” said Casey Berna, LMSW and social media and blog contributor to the EFA, whose idea it was to turn the TODAY Show Plaza yellow.   “The care for women with the disease is deficient and the number of undiagnosed cases is staggering.  I have endometriosis, and I am working all the time to spread the word about it.”

How to get your yellow shirt

The EFA encourages participants to design a fabulous awareness poster to display on the plaza. Need a yellow shirt? The EFA is selling #EFAonTODAY t-shirts and sweatshirts for the event with all the proceeds going to the EFA’s awareness and outreach programs. To learn more, register or purchase a t-shirt or sweatshirt visit or call 212-988-4160. 

Jeanne Rebillard | 845-518-4636 |

Available for interviews

  • Dr. Tamer Seckin, co-founder of the Endometriosis Foundation of America (EFA)
  • Theresa Davidson, MPH, MEd, Managing Director, EFA
  • Dr. Harry Reich, MD, FACOG, FRCOG, FACS, Medical Director, EFA
  • Casey Berna, LMSW, Infertility Counselor and Advocate

Endometriosis a disease in which tissue similar to the lining inside the uterus (the endometrium) is found outside the uterus, where it induces a chronic inflammatory reaction that may result in scar tissue. The symptoms of endometriosis include painful periods, painful ovulation, pain during or after sexual intercourse, abnormal bleeding, chronic pelvic pain, fatigue, and infertility. The disease can impact general physical, mental, and social well-being. A general lack of awareness combined with a “normalization” of symptoms results in a significant delay from when a woman first experiences symptoms until she eventually is diagnosed and treated.

Dr. Tamer Seckin and Padma Lakshmi founded the Endometriosis Foundation of America (EFA) in 2009 to increase disease recognition, provide advocacy, facilitate expert surgical training, and fund landmark endometriosis research. Engaged in a robust campaign to inform both the medical community and the public, the EFA places particular emphasis on the critical importance of early diagnosis and effective intervention, while simultaneously providing education to the next generation of medical professionals and their patients. For more information visit



TODAY Show Plaza

Studio 1A, 48th street (between 5th and 6th Avenues)


Saturday, March 28, 2015, 6:30 am – 9 am

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